The 3 Parties That Make Affiliate Marketing Go Round 

 

    Affiliate marketing is essentially comprised of a little love triangle. The three parties that make up this love triangle are the advertiser, the publisher and the consumer. Without one of these components, the other two would crash affiliate marketing would not succeed.
    In order to learn about these three separate parties and how they make affiliate marketing such a successful technique, read on below and decide if affiliate marketing is something you’re interested in.

The Advertiser
    In the world of affiliate marketing, the advertiser can be a company, or person, selling products of all sorts.  Often times you can find advertisers such as just cash, that let affiliates promote exclusive offers.They could be selling electronics, concert tickets, clothing, paintings or even car parts. The most important thing to remember is that the advertiser is the one with the product who is looking for others to help sell it.
    Many times, an advertiser has a product, but no platform to sell it on. Or, in some cases, the platform they have is poorly designed and does not promote very much traffic, in turn not promoting very many sales. 
      Advertisers are in need of another company, or person, to aid them in the selling of their product, hoping that this will allow them to reach an entirely new audience and gain traffic like they’ve yet to see. As an advertiser, it is important to remember that you must be willing to pay someone else to help sell your own product.

The Publisher
    As mentioned above, advertisers are in need of another company, or person, to help promote their products on other websites. Well, this company, or other person, is referred to as the publisher. They are the one who publishes content on their sites relating to the advertiser’s products and ultimately promotes them.
    It is vital that the publisher has a platform upon which they can promote another company’s products, otherwise they are essentially useless and not even a publisher. It is also important that their platform is popular and has lots of daily traffic—it’s a bonus if their site relates to the other company’s product being sold (i.e. an outdoorsy website promoting a company’s climbing and hiking equipment.)
    Nice for the publisher, they aren’t the ones who actually have to create the content that is being used, merely promote it upon their site. It is the advertisers job to provide the publisher with promotions in the form of links, banner or text ads or even specific phone numbers that will then be placed on the publisher’s site.

The Consumer
    Probably the most important party in this little love triangle that makes affiliate marketing a success is the consumer. It is the consumer who actually sees the ad and then makes a decision whether or not to act on it. If they decide to act (by clicking on the ad or submitting their information) they are then brought from the publisher’s website to the advertiser’s website—known as a conversion—in order to complete the action/buy the product. 
    It is the consumer who decides if all the time and effort spent by the advertiser and the publisher is worth it or not. They are the ones who the ads were designed for, who the advertiser is paying the publisher to connect with them, and who ultimately decides whether the affiliate marketing relationship is fulfilled or not. 
    Without the consumers, the advertisers and publishers accomplish nothing. Everything comes down to the consumers and how they react to the ads being promoted. 

Here’s Why Climate Change is Bad News for Coastal Towns

Bill Nye and Leonardo DiCaprio have finally begun to open people’s eyes to the dangers of global warming with their hit documentaries, but is it too late? Scientists have recently revealed that flooding has already been occurring in coastal cities in not only the U.S. but around the world. Flooding has managed to leak its way into houses and sea levels are still on the brink of rising even higher due to melting glaciers.

Here’s what’s happening and why

Recently, a team of scientists published a study that found that the rate of sea level rise in the 20th century was greater than it had been in 2,800 years according to the Climate Institute.

Sea levels have risen almost 3 inches globally in the most recent 20 years and rise on an average of 1/8 inch each year.  Melting land ice is responsible for a larger—and ever-increasing—amount of the global sea level rise in recent decades, as opposed to thermal expansion of seawater.

The Climate institute also claims that a compounding problem with ice melt is that it can accelerate through positive feedback.  Snow-covered ice has a high reflectivity or albedo, which means that radiation is reflected back from it and not as much is absorbed as heat.  Water, however, has a very low albedo and does absorb high amounts of solar radiation and heat held in the earth’s lower atmosphere.

Louisiana floods have been directly linked to climate change

According to news outlet, Climate Central, claims that the storm that recently hit Louisiana is directly caused by the emissions that we are putting into our atmosphere.

“Climate change played a heavy role in the storm that brought a three-day deluge to coastal Louisiana last month, triggering floods that killed 13 and left thousands more homeless, research showed,” claims Climate Central. “The unprecedented 1 to 2 feet of rain that fell over parts of Baton Rouge and nearby communities over several days in the middle of August stunned experts. While such deluges are rare, the new research indicated that the likelihood the region will experience them may have doubled during the past century.”

The future dangers

PBS has already made a map of the cities that are likely to be underwater by 2045. Among these cities are New Orleans and Miami. The reality is that scientists have actually identified over 144 cities just in the U.S. that likely to take the plunge. This means tons of chaos for not only society but economy as a whole.

You are mistaken if you don’t think that your tax dollars will be spent on all the damage that is done in the aftermath of the world wide flooding. Not to mention the amount of citizens that will be now homeless and looking for homes in your area.

What we can do

Unfortunately, climate change is irreversible, but it can be slowed down. All we have to do is slow down our use of dangerous emissions into the atmosphere. You can do this by changing your diet, recycling and reducing your use of pollution.

Learn more about sea levels rising from the video below!